Gestalt theory is a concept that is relative to visual arts, but also many other fields. Gestalt, in terms of visual arts, basically provides the psychological component that allows our minds to rationalize and interpret what we see.
In this project you will potentially explore two aspects of gestalt theory: figure/ground and closure [ Gestalt Theory Handout ].
Using Illustrator, create a sign, or mark, by combining two letterforms using the typefaces that are supplied on the blog:
[ Typefaces ]
(If you have problems downloading this file right click on your mouse, or try holding control and clicking on the link to get them to automatically download)
or through this link on yousendit: http://senduit.com/cb8f02
The letterforms can be from different typefaces or they can be from the same typeface. Your selection of letterforms and their combination should be completely arbitrary. Select the letters based on their form and their ability to work together. Consider the way that one letter can be made by creating a positive form and the other can use negative space. Try to avoid physically altering the letters in any way. If necessary, you can add or subtract from the forms to create a stronger solution, but you shouldn’t rely upon that as a means to create a solution. Also consider using various fonts from the typeface (ie: the bold, or italic variations of the typeface). You can also use numbers as well as letterforms, avoid using symbols though. Work only in black and white at this time.
Create 5 potential solutions to the assignment and print them together on one 11x17 piece of paper with space around them. You can print at this size in the lab, or if you are working from home you can use two 8 1/2 x 11 sheets of paper. Bring your printed results to class next week for a crit and then we will refine your explorations to one solution.
Continue refining your explorations and create or find 10 images that abstractly illustrate your mark. Consider things like the relationship between your two letterforms, the contrast between the letters, and the overall visual solution, and think about textures and patterns. You can either take your own images or you can find elements from magazines or other sources. If you are still refining more than one mark try to choose images that are versatile or abstract enough to work for each mark, or split your image requirements between the marks.
Begin combining your letterform solution and your abstract images. Working with an image size of 4"x4" create a series of studies that incorporate your letterform with your images. You can crop into the letterform or show certain aspects of it, don't feel rigid or compressed in what you can and can not do. For class on March 21 I expect for you to bring all of your studies trimmed flush please. I am not giving you an exact number of studies that I am looking for but your exploration should be expansive. I will work with you individually to select the final image studies that will be presented when the project is due on March 28.
Project 3 will be assigned on March 21 and will overlap Project 2.